How to Make A Business Page On Facebook

How To Make A Business Page On Facebook can be a wonderful tool for drawing in and engaging new and existing customers. Almost every service I have spoken to either has a page on Facebook or think they need one if they don't.

Many people do not know where to start or the best ways to do it. The list below step by action guide reveals you ways to produce and keep a professional and helpful Facebook business page.

How To Make A Business Page On Facebook


Action 1: Create your Service Facebook Page

This Facebook page makes it really simple to establish your Facebook page. Follow the prompts and you cant go incorrect. Make sure the info your get in corresponds precisely to the details you have on your website.



Action 2: Declare your unique Facebook URL.

http://www.facebook.com/username/.

Go to the link above to establish your own unique URL for your business page. I claimed www.facebook.com/seomaverick and I recommend you do the exact same utilizing your company name. It's a lot easier to advertise promos utilizing facebook.com/businessname than the default URL version that Facebook provides you.



Action 3: Upload profile image and thumbnail image.

The profile image is an exceptionally crucial part of your Facebook page. It can be as much as 200 pixels wide x 600 pixels high. I would suggest utilizing the full 200 pixels width for your page and as high as you choose. Remember, the longer to profile picture, the additional you press the left hand navigation links down the page.

After you have actually set your profile picture you require to choose the thumbnail image. This is exactly what gets shown in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so make certain you pick a good area of your profile photo to utilize as your thumbnail image.

Action 4: Publish images to your page.

Use the image strip at the top of your Facebook organisation page to your benefit. This is a great location to submit some images of your business, your individuals, your products or some creative images which is ideal for your business.

These images for the photo strip are chosen randomly so ensure you have a few to pick from so you can fill all five readily available slots! Below is an example of the image strip in action from United States grocery store chain Kroger. They have photos of their staff appearing in their strip making it look more individual and friendly.



Action 5: Fixed landing page.

Another way to enhance your Facebook page is to have a static landing page for brand-new visitors. This need to be created to attract visitors to 'like' your page and promote your company! The location you need to deal with is 520 pixels broad and as high as you desire (don't make it too high though!).

A basic way to do produce a fixed landing page is utilizing this application from Wildfire. It hosts the image for you so you don't have to host it on your website or do any coding. This post provides a great overview on how to use this complimentary tool. However, one issue with this is that it the uploaded graphic can take a while to load which is not perfect for brand-new visitors.

If you desire more control over your landing page, this guide on the best ways to develop a Facebook landing page with iFrames is a great action by step walk through. If you have the time-- I advise you do this.

Here are a few excellent landing pages:.

Red Bull.



Coca Cola



Action 6: Included likes.

The next action is to add highlighted likes to your business page. This is where you can suggest complementary or other beneficial pages from within your website. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a variety of the top SEO and Online marketing resources from around the web.



Action 7: Occupy with posts.

Before you go live it is a great idea to have a few posts already populated on your news feed so your page does not look like a ghost town! Include a number of your newest post, best material from your site or any relevant market related news that might be beneficial for your clients.

Action 8: Go live.

Speaks for itself. Once you have done all the above now is the time to send the page live!



Action 9: Update regularly.

It's not enough just to develop a fan page and leave it at that. You have to constantly upgrade it with relevant details that works to your fans and consumers. Make sure you are actively interesting and publishing a number of times a day.

Here are some things you can publish on your Facebook business page to keep it up to date:.

  • Newest article.

  • Competitions.

  • Newest deals/special offers.

  • Beneficial information associating with your market.

  • Pertinent industry news posts.

  • Latest news about your service.

  • Images of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading How To Make A Business Page On Facebook!

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