Creating Facebook Business Page

Creating Facebook Business Page can be a great tool for drawing in and engaging new and existing consumers. Practically every organisation I have spoken to either has a page on Facebook or believe they need one if they do not.

Many people do not know where to start or how to do it. The list below action by step guide shows you how to create and maintain a professional and helpful Facebook business page.

Creating Facebook Business Page


Action 1: Develop your Organisation Facebook Page

This Facebook page makes it truly easy to establish your Facebook page. Follow the prompts and you cant fail. Ensure the information your enter corresponds exactly to the information you have on your website.



Action 2: Declare your distinct Facebook URL.

http://www.facebook.com/username/.

Go to the link above to set up your very own unique URL for your company page. I claimed www.facebook.com/seomaverick and I suggest you do the same utilizing your organisation name. It's a lot easier to advertise promotions utilizing facebook.com/businessname than the default URL variation that Facebook gives you.



Action 3: Upload profile image and thumbnail image.

The profile photo is an incredibly fundamental part of your Facebook page. It can be as much as 200 pixels wide x 600 pixels high. I would suggest utilizing the full 200 pixels width for your page and as high as you see fit. Remember, the longer to profile picture, the further you push the left hand navigation links down the page.

After you have actually set your profile photo you require to pick the thumbnail image. This is exactly what gets shown in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so ensure you pick an excellent section of your profile image to utilize as your thumbnail image.

Action 4: Publish images to your page.

Use the picture strip at the top of your Facebook business page to your advantage. This is a good place to submit some photos of your company, your individuals, your items or some imaginative images which appropriates for your organisation.

These images for the photo strip are chosen arbitrarily so make sure you have a few to choose from so you can fill all 5 offered slots! Below is an example of the image strip in action from US supermarket chain Kroger. They have photos of their personnel appearing in their strip making it look more individual and friendly.



Action 5: Fixed landing page.

Another way to improve your Facebook page is to have a static landing page for new visitors. This need to be created to attract visitors to 'like' your page and promote your service! The area you need to work with is 520 pixels large and as tall as you want (do not make it too high though!).

A basic way to do create a fixed landing page is using this application from Wildfire. It hosts the image for you so you do not have to host it on your site or do any coding. This article provides a good summary on how to use this complimentary tool. Nevertheless, one problem with this is that it the uploaded graphic can take a while to load which is not ideal for brand-new visitors.

If you want more control over your landing page, this guide on ways to construct a Facebook landing page with iFrames is a great action by action walk through. If you have the time-- I recommend you do this.

Here are a number of great landing pages:.

Red Bull.



Coca Cola



Action 6: Included likes.

The next action is to include featured likes to your organisation page. This is where you can advise complementary or other helpful pages from within your website. On the SEO Maverick facebook page, we have 'liked' the Facebook pages from a variety of the leading SEO and Online marketing resources from around the web.



Action 7: Occupy with posts.

Before you go live it is a great idea to have a couple of posts already populated on your news feed so your page does not appear like a ghost town! Feature a number of your most current post, finest content from your website or any appropriate industry associated news that may be beneficial for your consumers.

Action 8: Go live.

Speaks for itself. As soon as you have actually done all of the above now is the time to send the page live!



Action 9: Update frequently.

It's insufficient just to develop a fan page and leave it at that. You have to constantly upgrade it with appropriate information that works to your fans and clients. Make sure you are actively engaging and publishing a number of times a day.

Here are some things you can post on your Facebook company page to keep it as much as date:.

  • Latest article.

  • Competitions.

  • Newest deals/special offers.

  • Helpful details connecting to your industry.

  • Pertinent market news posts.

  • Newest news about your service.

  • Photos of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading Creating Facebook Business Page!

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