Facebook Business Pages

Facebook Business Pages can be a fantastic tool for bring in and engaging brand-new and existing clients. Practically every company I have actually spoken with either has a page on Facebook or believe they need one if they do not.

A lot of people do not know where to start or ways to do it. The following action by step guide shows you ways to develop and keep an expert and beneficial Facebook company page.

Facebook Business Pages


Action 1: Create your Company Facebook Page

This Facebook page makes it actually easy to establish your Facebook page. Follow the prompts and you cant fail. Make sure the information your enter corresponds exactly to the details you have on your site.



Action 2: Claim your special Facebook URL.

http://www.facebook.com/username/.

Go to the link above to set up your very own unique URL for your service page. I declared www.facebook.com/seomaverick and I recommend you do the exact same using your business name. It's much simpler to market promos utilizing facebook.com/businessname than the default URL variation that Facebook provides you.



Action 3: Upload profile image and thumbnail image.

The profile picture is an exceptionally crucial part of your Facebook page. It can be as much as 200 pixels broad x 600 pixels high. I would advise utilizing the full 200 pixels width for your page and as high as you choose. Keep in mind, the longer to profile picture, the additional you press the left hand navigation links down the page.

After you have actually set your profile photo you require to pick the thumbnail image. This is exactly what gets displayed in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so make sure you pick an excellent area of your profile image to utilize as your thumbnail image.

Action 4: Submit images to your page.

Utilize the photo strip at the top of your Facebook organisation page to your benefit. This is a good location to publish some photos of your business, your people, your items or some creative imagery which is ideal for your business.

These images for the picture strip are selected randomly so ensure you have a couple of to pick from so you can fill up all 5 offered slots! Below is an example of the picture strip in action from United States grocery store chain Kroger. They have pictures of their personnel appearing in their strip making it look more individual and friendly.



Action 5: Fixed landing page.

Another way to enhance your Facebook page is to have a static landing page for new visitors. This must be created to lure visitors to 'like' your page and promote your service! The area you have to deal with is 520 pixels wide and as high as you want (do not make it too tall though!).

An easy way to do produce a static landing page is utilizing this application from Wildfire. It hosts the image for you so you do not require to host it on your website or do any coding. This post provides an excellent summary on how to use this complimentary tool. Nevertheless, one issue with this is that it the uploaded graphic can take a while to load which is not perfect for brand-new visitors.

If you want more control over your landing page, this guide on how to build a Facebook landing page with iFrames is a great action by step walk through. If you have the time-- I recommend you do this.

Here are a number of terrific landing pages:.

Red Bull.



Coca Cola



Action 6: Featured likes.

The next step is to include featured likes to your business page. This is where you can recommend complementary or other beneficial pages from within your website. On the SEO Maverick facebook page, we have 'liked' the Facebook pages from a variety of the leading SEO and Web marketing resources from around the web.



Action 7: Populate with posts.

Prior to you go live it is a great idea to have a few posts already occupied on your news feed so your page does not look like a ghost town! Feature a couple of your newest article, best content from your site or any relevant market associated news that may be useful for your customers.

Action 8: Go live.

Speaks for itself. When you have done all the above now is the time to send out the page live!



Action 9: Update often.

It's inadequate simply to develop a fan page and leave it at that. You require to constantly update it with pertinent info that works to your fans and clients. Ensure you are actively appealing and posting a couple of times a day.

Here are some things you can post on your Facebook company page to keep it as much as date:.

  • Most current post.

  • Competitors.

  • Most current deals/special deals.

  • Helpful info connecting to your industry.

  • Pertinent market news

  • short articles.

  • Most current news about your business.

  • Images of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading Facebook Business Pages!

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